Taking para-sport to the mainstream: Sponsoring Team BRIT

Sponsoring worthwhile causes is a core value for Avery Dennison. We were especially pleased when we recently saw an opportunity to support para-sport drivers – helping them to compete in mainstream races.

The Team BRIT story starts with Dave Player, who became a wheelchair user after breaking his spine in an accident. He decided to begin setting up disability sports events in the UK and overseas, and one of his initiatives was a charity called KartForce, which supports injured military troops in their rehab and recovery by inviting them to karting events. To make this possible, Dave developed simple hand controls allowing people to take part in kart races.

It soon became clear that some drivers wanted to take things further and progress to car racing, so in 2015 Dave founded Team BRIT (British Racing Injured Troops), “changing motorsport, changing lives.” Newly adapted car controls allowed drivers to take part in mainstream races on equal terms.

Technical consultant for Avery Dennison Graphics Solutions, Shane Liebenberg, said that when an Avery Dennison distributor suggested sponsoring Team BRIT, the idea was immediately appealing:

“Sharon Amos, a sales manager for William Smith in the UK told us all about the inspiring work being done by this amazing organization, which caters to everyone from complete beginners to skilled racing drivers. They not only adapt vehicles for racing, but also run a racing academy, host track day experiences, and organize participation in mainstream racing events. All of that goes hand in hand with continued support for endurance karting events around the UK and abroad.”

Team BRIT needed wrapping materials for two of their vehicles, and Avery Dennison collaborated with MFX Wraps in Littlehampton (UK) to make it all happen. Darren Keeble from MFX Wraps said that five vehicles in total have now been wrapped for Team BRIT:

“We were very happy to contribute our own time without charge for this latest project, and we know Avery Dennison materials very well. Avery Dennison provided us with Supreme Wrapping™ Film and Conform Chrome highlights, for a DAF Truck and for a McLaren 570S GT4. The ease of installation was a bonus, and the end results are stunning.”

Mike Scudamore from Team BRIT: “2022 has been our biggest year to date.  From our beginnings with one car and two drivers, we now run four cars across three championships with eight drivers. This year, our rookies are competing in the Britcar Trophy with our BMWs, more experienced drivers are racing our Aston Martin V8 Vantage GT4 in the British Endurance Championship and our most seasoned racers have made history by becoming the first ever all-disabled team to compete in the British GT Championship in our McLaren 570S GT4. The contributions made by Avery Dennison and MFX Wraps are very much appreciated.”

“It was great to see these materials put to such good use, with two genuinely show-stopping vehicles. Everyone involved in this project admires the work being done by Team BRIT, and we will certainly be looking to provide further support in the future.” - Shane Liebenberg