Jeroen Diderich

Vice President and General Manager, Label and Graphic Materials North America

Jeroen Diderich is responsible for Label and Graphic Materials North America, including the Global Reflectives business and the recently acquired self-wound overlaminate business of ACPO Ltd. 

Jeroen joined Avery Dennison in 2003 and was most recently the vice president and general manager of the Label and Graphic Materials Europe business. He has held previous leadership roles in marketing, sales, and supply chain and operations.

Prior to joining the company, Jeroen had ten years of experience in the paper industry, most recently as vice president, supply chain, procurement and customer service for Sappi Fine Paper North America in Boston, Massachusetts (USA).

He studied business economics and marketing at the Erasmus University Rotterdam, and business management at IMD in Lausanne (CH) and the Wharton Business School (USA). Jeroen is currently based in Mentor, Ohio.