Expanded Automotive Aftermarket portfolio by Avery Dennison - New wrap colours, paint protection and automotive window films

OEGSTGEEST, the Netherlands — May 16, 2019 —  A significantly expanded automotive toolkit is showcasing at this year’s Avery Dennison FESPA stand. Additions to the range include three new Supreme Wrapping Film™ colours, a new option for paint protection and a comprehensive range of automotive window films.

Oliver Guenther, senior director, Marketing and Channel Strategy, said that emotional appeal and ‘wow’ factor were the driving forces behind the three new bold and seductive Supreme Wrapping Film™ colours: “These gloss and satin metallic additions to our flagship wrap range take us to well over 100 different colours, offering installers an enormous breadth of creative choices – with colour matching also available for special projects. As with all films in the range, the benefits include superb conformability, repositionability and slideability, saving valuable installation time, and excellent long-term removability.”

The new colours in the range are SWF Gloss Metallic Fun Purple, SWF Gloss Metallic Passion Red and SWF Satin Metallic Energetic Yellow.


Pure Defense Series 

For users who want to protect their vehicle’s paint against many of the challenges of the road, and maintain peak value, Avery Dennison is launching a medium to long-term Pure Defense Series that complements the existing Supreme Protective Films Series.

Oliver Guenther: “Our premium Supreme Protection Film XI (SPF-XI) is an outstanding option for damage prevention, with an ambient temperature ‘self-healing’ topcoat and up to 10 years’ UV resistance. It sets a ‘gold standard’ for ease of installation, and for vehicle looks and longevity.

This new Pure Defense Series is a welcome addition, opening up new markets by offering a cost-effective solution to protecting both vulnerable areas on vehicles and also high-wear areas in premises, such as reception desks. It also up to 8 years’ durability on vertical surfaces.”


Automotive Window Films 

Completing the range of automotive solutions is the new Avery Dennison Automotive Window Films portfolio – three different ranges for solar protection, occupant’s comfort and extra passenger privacy.

Oliver Guenther: “This is a major new set of films for installers, allowing them to fine-tune all aspects of vehicle window appearance, thermal performance and safety. All of the films in these ranges allow installers to select the appropriate light transmission levels for their particular application.”


Avery Dennison AWF HP Pro is a premium automotive window film range with outstanding shrinkage performance, quick drying time and ease of handling, along with the superior solar performance that comes with 4 visible light transmission levels. Avery Dennison AWF HP is a cost-effective film range that also offers very good solar performance. Adding protection from shattered glass is made possible by using Avery Dennison® AWF HP Safety.”

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Supreme 3D conformability. Stunning printability. Reliable performance.


Superior performance, fast and easy application and removability.


Premium chrome finish vehicle accent film.

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