Avery Dennison Enters Strategic Partnership with Organoid Technologies GmbH

OEGSTGEEST, The Netherlands — November 8, 2021Avery Dennison Graphics Solutions EMENA has formed a strategic partnership with Organoid Technologies GmbH, and will become the sole distributor of Organoid self-adhesive natural surfaces to the Graphics Industry in Europe, Middle East and North Africa (EMENA). It means that the 100%-natural face materials will be available to the Avery Dennison distribution network from November 2021.

Offering authentic handcrafted materials with self-adhesive backing, Avery Dennison® Organoid Natural Surfaces enable endless unique and nature-inspired interior design possibilities. All with direct bonding to surfaces ranging from smooth, plastered and painted walls through to textured concrete surfaces and windows.

Peter Viegener, product line manager Signage Avery Dennison Graphics Solutions EMENA, said that the new partnership with Organoid Technologies GmbH opens up new possibilities and allows designers and installers to bring the outside in, making every space a truly unique experience:

“Our partnership with Organoid Technologies GmbH is another important step in pursuing our ambitious goals to help the architectural industry grow with innovative, sustainable and authentic products. Interior designers, decorators and architects now have - for the first time - a truly unique, natural and authentic handcrafted decoration solution for interior walls or windows.”

The unique naturalness and authenticity of Avery Dennison® Organoid Natural Surfaces’ decorative coverings  mean that building occupants and visitors can experience natural raw materials with most of their senses. The surface is untreated, preserving natural scents. Hotels, offices and homes can create a nature-inspired theme, choosing from seven different natural surfaces (Skellett Leaves, Rose Petals, Sunflowers Petals, Moss Bright Green, Moss Dark Green, Mountain Hay + Marguerites, Original Alpine Hay). All materials are produced with organically and regionally produced raw materials wherever possible, to avoid further processing via conventional production and rely on regional partners and short transport routes.

Florian Föger, CEO of Organoid Technologies GmbH: “Our cooperation with a renowned enterprise like Avery Dennison® will open new and exciting possibilities and increase Organoid® brand awareness within the graphics industry and beyond. Together with Avery Dennison® and their existing sales network we will be able to boost the amount of natural surfaces used in interior architecture and biophilic design.”

For more on adding the Organoid portfolio to interior design projects or on any other Avery Dennison branded products, please go to: https://graphics.averydennison.eu/organoid

About Avery Dennison 

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employed more than 32,000 employees in more than 50 countries in 2020. Reported sales in 2020 were $7.0 billion. Learn more at www.averydennison.com.

A segment of Avery Dennison Label and Graphic Materials, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.eu. Join the Avery Dennison conversation at https://www.facebook.com/AveryDennisonGraphicsEurope and follow us on Instagram.

About Organoid Technologies GmbH

In a time of fast-moving technological change, Organoid® wants people to have a chance to get back to nature and to strengthen this important connection. This connection happens in natural surroundings, and it can also happen indoors when Organoid® products are applied within biophilic interior designs. Organoid Technologies GmbH is an innovative company with headquarters in Tyrol/Austria – right in the heart of the Alps. Organoid® embeds real natural materials within architectural and graphic indoor solutions for a pleasing atmosphere and a better quality of life. A clear statement is made by using Organoid® natural surfaces: respect and appreciation for nature. 

About Organoid Natural Surfaces

Organoid® processes natural raw materials to produce climate-positive surfaces, with different backings that enable a wide variety of applications in interior architecture. Organoid® natural surfaces are characterized by their naturalness and authenticity. They provide a new experience of eco-friendly materials using all of the senses, because they keep their natural characteristics throughout the production process. Important qualities involving optics, scent and haptics are preserved – people can see, feel, smell and experience natural surfaces from Organoid®. 

Press Contacts

Avery Dennison - Patrick Winters - Senior Marketing Communications Manager EMENA
T +31 (0)6 31 78 1496 - patrick.winters@eu.averydennison.com