50th anniversary – wrapping Porsche 911s for a Grand Prix | Avery Dennison | Graphics

50th anniversary – wrapping Porsche 911s for a Grand Prix

We recently saw the 50th anniversary of the launch of the very first Porsche 911 - a truly iconic sports car first unveiled in Frankfurt. The Historic Grand Prix in Zandvoort presented a perfect opportunity to celebrate, and Porsche planned a 911 parade led by a specially wrapped car, also used as a safety car (or pace car) during the race itself. A further seven wrapped cars also went to dealer showrooms for promotional use.

Products used:

  • Avery Dennison® MPI™ 1005 EA™ RS Supercast
  • Avery Dennison® DOL 1400 Series Cast Overlaminate
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Case study: 50th anniversary – wrapping Porsche 911s for a Grand Prix

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Case study: 50th anniversary – wrapping Porsche 911s for a Grand Prix