ABOUT AVERY DENNISON
Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.
ABOUT ARTS THREAD
Arts Thread is the leading digital platform worldwide for emerging artists and designers a launchpad for the next generation of creative talent representing 300,000 students in more than 100 countries from 720 design schools.
Learn more at www.artsthread.com.
ABOUT “BRIGHT NEW THINGS”
“Bright New Things Take Times Square” is the second design competition sponsored by Avery Dennison and Arts Thread. The first, “Bright Young Things Take Hackney,” launched in 2017 drew more than 330 submissions from around Europe, and is currently in the second phase of the competition. One finalist’s work will be chosen for display in a towering display at Hackney Walk, a luxury retail destination in East London, in June 2018.
ABOUT AVERY DENNISON GRAPHICS SOLUTIONS
Avery Dennison Graphics Solutions sets the industry standard in vinyl graphic design, window films and automotive wrap graphics worldwide. From architectural design to vehicle wraps and fleets, our graphic solutions promote creativity and deliver the highest performance for your brand. graphics.averydennison.com
ABOUT AVERY DENNISON JANELA ™ TECHNOLOGY
Avery Dennison’s Janela™ solution enables products to have a unique, serialized label, which then connects to IoT cloud-based software. That means every Janela™ product is ‘born’ digital with the ability to capture real-time data, enhance consumer experiences, and make the manufacturing and selling of products more efficient and intelligent. Through our Janela Smart Products Platform, we recently partnered with designer brand Rebecca Minkoff to create the #AlwaysOn handbags, which customers can interact and engage with through a QR code that allows them to access personalised content, special offers, recommendations and other loyalty rewards.
ABOUT AVERY DENNISON VELA ™ DYNAMIC DISPLAY SYSTEM
In 2018, Avery Dennison is launching a dynamic display window advertising system called Vela™ Dynamic System, which is a turnkey platform for digital advertising solution based on technology developed by Gauzy, one of a number of innovative startups Avery Dennison has invested in over the last couple of years. This system helps attract more customers by transforming store windows into eye-catching, switch-on-switch-off advertising media that projects campaigns, promotional offers and personal content, changing the message throughout the day with time and location-based videos and images. Vela™ Dynamic System is transparent when not in use, retaining in-store visibility and sales opportunities. It offers retailers the flexibility to combine traditional merchandising with innovative digital advertising, creating truly engaging content for the consumer.