A Dramatic Refresh of a Beloved Refreshment

Novamex Jarritos
Novamex’s Jarritos fruit drinks enjoy strong sales in more than 50,000 outlets in the United States. Though Jarritos is one of the fastest-growing soft drink brands in the United States, Novamex felt it was time to modernize the brand with a fresh, new label and bottle. Avery Dennison worked with the brand and converters to make the switch to pressure-sensitive labels. The transition helped them control operational costs and increase application efficiencies by a considerable margin.

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