Avery Dennison at FESPA 2017: ‘transforming for you’ with five new product innovations for vehicles and architecture

OEGSTGEEST, the Netherlands — March 22, 2017 — Avery Dennison Graphics Solutions Europe will be revealing five innovative products at FESPA 2017. This year’s stand, in Hall B7, will show the new digital wrapping series, MPI™ 1105, together with a range of other vehicle and architectural solutions. These include 5600 LD Translucent Films, an outdoor High Opacity Film that covers existing graphics, Facade Film for building decoration, and 18 new Supreme Wrapping™ Film colours.

Shaun Hobson, senior business director, Avery Dennison Graphics Solutions Europe, said that FESPA helps to create and maintain productive partnerships with customers: “FESPA is always a valuable opportunity to meet our customers and distributor partners, and this year we are able to show them some very important additions to our graphics portfolios. Our team at the stand, following this year’s theme of ‘transforming for you’, will be focused on helping customers to expand and develop their current capabilities and business offerings, so they can use Avery Dennison innovations to generate new business opportunities.”

The new Avery Dennison MPI 1105 Wrapping Series will be one of the new products taking centre stage, as a wrapping solution that delivers outstanding printability, image quality and 3D conformability. Benchmark testing of the material by six independent applicators reveals that installation is more than 17% faster than common alternatives, and that MPI 1105 is significantly more conformable, slideable and repositionable. Printed durability of up to 6 years* and clean long-term removability are among the benefits offered by the new film. Huber Rigon from HR Design, Italy, said: “I am very impressed with the new MPI 1105 Easy Apply RS. It really stretches into deep corrugations, and can be repositioned several times - the Easy Apply RS adhesive copes perfectly. Print quality is great and confirms the MPI 1105 Series in its place at the highest level in digital media.”

18 new colours for the popular Avery Dennison Supreme Wrapping Film will also be revealed at the show, expanding the premium vehicle wrap range to more than 100 colours. Oliver Guenther, marketing director, Avery Dennison Graphics Solutions Europe said that architecture is also firmly on the agenda with the new Facade Film and the new translucent films for LED lights: “We are releasing more and more materials designed to create truly different internal and external looks for buildings, and this year’s show will give installers an important insight into how options such as textured finishes can be used to set their offering apart from the competition.”

The Avery Dennison stand is at C40 in Hall B7, between 8-12 May, 2017 at the Hamburg Messe und Congress in Germany. Avery Dennison’s brand Mactac is also exhibiting at D20 in Hall B4.

Learn more at the FESPA 2017 website.

*Vertical printed durability, zone 1, in combination with DOL 1460/1480 Z series.

 

Notes for editors

About Avery Dennison

Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at www.averydennison.com.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.eu. Join the Avery Dennison conversation at www.facebook.com/AverySupremeWrappingFilm and follow us @ADgraphics_EU on Twitter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.

 

Key Points


  • New digital wrapping series, MPI™ 1105
  • 5600 LD Translucent Films, an outdoor High Opacity Film that covers existing graphics
  • Facade Film for building decoration
  • 18 new Supreme Wrapping™ Film colours

Quote
“FESPA is always a valuable opportunity to meet our customers and distributor partners, and this year we are able to show them some very important additions to our graphics portfolios. Our team at the stand, following this year’s theme of ‘transforming for you’, will be focused on helping customers to expand and develop their current capabilities and business offerings, so they can use Avery Dennison innovations to generate new business opportunities.”
Shaun Hobson, senior business director, Avery Dennison Graphics Solutions Europe

Quote
“I am very impressed with the new MPI 1105 Easy Apply RS. It really stretches into deep corrugations, and can be repositioned several times - the Easy Apply RS adhesive copes perfectly. Print quality is great and confirms the MPI 1105 Series in its place at the highest level in digital media.”
Huber Rigon from HR Design, Italy

Quote
“We are releasing more and more materials designed to create truly different internal and external looks for buildings, and this year’s show will give installers an important insight into how options such as textured finishes can be used to set their offering apart from the competition.”
Oliver Guenther, marketing director, Avery Dennison Graphics Solutions Europe

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Editorial enquiries

Rob Verbruggen
Avery Dennison
 +31 85 000 2196
 Rob.Verbruggen@​eu.averydennison.com

 

Inka Finne
EMG
 +31 164 317 019
 ifinne@​emg-pr.com

 

Related links

Avery Dennison® MPI™ 1105 Wrapping Series
Supreme 3D conformability. Stunning printability. Reliable performance.

 

Avery Dennison® 5600 LD Translucent Film
Translucent Film for backlit LED illuminated signs

 

Avery Dennison® Workshops Facade Film
Everything you need to master the tricks of the trade

 

Avery Dennison® Workshops Facade Film
Everything you need to master the tricks of the trade